A Group of ‘Behavioural Science’ Pranksters Solve Bicycle Congestion With A Duct Tape


From the Author: Nudging is a popular method for changing human behaviour in a subtle way. The situation at Keizer Karelplein Nijmegen has been annoying us for quite some time now, so we decided to put our nudging skills to the test. We managed to change the cyclists behaviour using only duct tape.

To prevent pollution, we removed the tape after filming. We have been missing it ever since ;-). We'd like to thank Van Rens Mobiliteit for helping us create a nudge that meets the Dutch guidelines for bike paths.

At Shift, we consult organisations about applying behaviour change techniques like nudging to improve traffic safety and sustainable behaviour. With this video, we wanted to prove that small changes could make a big difference.


Related Post

Epic Movie Voice drive-thru One of the most requested pranks, giving these unsuspecting strangers a lunch hour to remember. As they go to place their drive-thru orders, no on...
It’s Not You. Bad Doors are Everywhere. From The Author: There's a door on the 10th floor in the Vox Media office I hate so much. You probably know one of these too. But it's not our fau...
Russian Sexy Pranks Compilation on TV Show 【 We Love Russia 】Russian Sexy Pranks Compilation on TV Show
Handicapped Parking Prank Finding a parking spot in a busy area can be a horribly frustrating experience. So much so that sometimes, self-entitled individuals will take an ...
Female Race Car Driver Pranks Car Shoppers With In... Mitsubishi wanted to spread the word about their new sporty pickup truck, so they hired Malaysian race car driver Leona Chin to give some unexpect...
CRAZY DEMON PRANK! Epic Magic Matrix Scare Trick! Scary public magic prank that leaves people speechless! Magician and prankster Rich Ferguson shares an illusion and stunt with David Bonfadini! Su...

Leave a Reply

Your email address will not be published. Required fields are marked *